For a 'humorous' sample commercial, Click Here: http://www.youtube.com/watch?v=TJZLjUdtC0U

"In 1964, Crazy Bruce's Liquors started as a small, one man operation in West Hartford. As the years went by, they expanded to two large stores, one in West Hartford and one in Bristol. Between both stores, Crazy Bruce's employs forty people and occupies about 18,000 sq. feet per store." Maybe his success is from doing his own singing commercials.:)