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Sony Forums Challenges | all galleries >> Challenge 47 Advertisement (hosted by Willem) >> Challenge 47 : Eligible gallery > Giro's new
"Bumble Bee"
by MFC
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21-JUL-2003 MFC

Giro's new
"Bumble Bee"
by MFC

Giro's new "Bumble Bee"
"It's all the buzz...with serious bikers!" :)

___

This re-uploaded version reflects changes I made
based on ZoomBoy's and Willem's comments. Thanks.

Sony DSC-F707
1/3s f/8.0 at 9.7mm iso100 hide exif
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Sony Forums Challenges27-Jul-2003 18:32
The lines and bold colors of the helmet are so powerful-- perfect for this kind of shot. --Nancy
Linda L27-Jul-2003 04:07
Great add Mike, I really like the strong colors, they really caught my eye.
I'd definitely stop to read this one if I saw it in a magazine. Linda L.
Sony Forums Challenges27-Jul-2003 02:28
Nicely done Mike! I like the bold shapes and colors. Melanie (mlynn)
Sony Forums Challenges26-Jul-2003 20:07
Neat (and effective) ad, MFC, from the gradient background to the strong contrasting colors of the helmet. The "serious" comes through loud and clear. Like it a lot. Bev
Sony Forums Challenges24-Jul-2003 01:56
Nicely done Mike. Fremiet
Sony Forums Challenges24-Jul-2003 01:03
I agree w/Joeschmoe re: the white text being lost in the image. How about using the name 'Wasp' to compliment the image? Bumble Bee seems a little understated a name compared to the mean look of the helmet. Just a thought. I like both of your submissions to this challenge. - Simon Bennett.
Sony Forums Challenges23-Jul-2003 06:06
Striking image. I like your use of bold contrasting colors and lighting. I like the black text a the bottom, but the white at the top gets lost a little in the image. JoeSchmoe
Guest 23-Jul-2003 00:04
Great contrasting colors. Very effective ad.
Sony Forums Challenges22-Jul-2003 22:42
Ooohhh! I really like this version. Still very bold composition, but now I think the test is just as bold.---Deb
Sony Forums Challenges22-Jul-2003 19:32
Very smart change, great idea. Willem
Sony Forums Challenges22-Jul-2003 19:18
Thanks, ZoomBoy & Willem. I made some changes based on your comments. I changed the phrasing around after adding a model name... and I substituted the word "serious" for the word "mean" in the one original phrase I left nearly intact. The fictitious model name, "The Bumble Bee",... seemed to me to advertise this particular helmet's "fat", round-like body shape & black/yellow color scheme/pattern better. The general message would now be that, "If you're like all the other serious bikers who talk "gear" today, you should really consider buying a Giro helmet, like the new "Bumble Bee", to help get the most out of your biking experience." What do you think? Thanks. MFC
Sony Forums Challenges22-Jul-2003 06:15
Like that black/yellow switch in the background opposite to the switch in the helmet. Zoomboy is right that the "mean" part doesn't come out strong, it is to round and clean. A different angle, some mud maybe ? Willem
Sony Forums Challenges22-Jul-2003 03:35
I like the idea, but I would have used a slightly different crop to enhance the "mean" of the helmet. Black and yellow - that's agressive! Well done! ZoomBoy