One of the most photographed barns in Utah is just outside of Logan. It still bears an ad for a product that saw its best days about 100 years ago. I enjoyed linking the incongruity of the message to the context of landscape photography. I linked the shape of peaked roof of the barn to the rhythmic lines of the repeating depressions on the slopes just behind and to the right. I also liked the bright red frame of the shed next door – symbolizing two eras of farming. In other words, I made this image as I would make a serious landscape photograph. Yet the words on the wall have nothing at all to do with landscape photography, and thus become incongruous and even more amusing.