The power of contemporary advertising merges into the flow of an age-old marketplace at Pakse. I saw several incongruities in this scene – the older women walking below a huge ad targeted at a younger generation, the rickshaw moving past a parked motorcycle, and the nature of the place itself, a city of tents and awnings that looks much the same as it must have looked 100 years ago. Yet it is a booming marketplace, a maelstrom of activity, and I tried to capture that feeling in this image as well.