20060406 003.jpg

As you walk out from IFC1 into the high open space of the IFC mall, the poster
is gradually revealed from the feet upwards. You can't see much of it until
you reach the open space, at which point a lot of people do look up.

* * * * *

This picture is a combination of two conversions of the same raw file: one
(for the backlit poster) at -4EV, the other (for everything else) at +0EV.
The signboard at bottom right has had saturation reduced for some colours.
I'm not generally a big fan of this crop ratio but I hope it works here.