The Alpha 350 is subject to some extreme adverse propaganda, especially the myth that high ISOs are destroyed so much by noise they are unusable. Actually, the results at a setting like ISO 800 are so far ahead of the Alpha 100 they transform the final image. This example is presented to you as a full size (Alamy, Getty, etc) stock library export which means it has been interpolated upwards, when converting the raw file, to 5120 pixels wide.

The shot shows the cave-restaurant bar of El Tagoror, which is a tourist landmark in the Barranco de Guyadeque, Gran Canaria. The important parts are the stone ceiling and walls, the cured hams, hats and locals. The A350 enabled this hand-held shot by having first of all a good 16mm focal length on the zoom (CZ 16-80mm); secondly, a built-in flash genuinely able to cover 16mm; thirdly, enough power from the flash to stop down to f5.6 and get sufficient depth of field plus a slightly cleaner image at the edges; fourth, the Night Portrait mode to enable a perfect balance of flash with existing artificial light; fifth, Super Steady Shot to allow a 1/5th exposure without shake.

The level of detail, and the lack of noise, contradict some of the very negative myths about the Alpha 350.