This lovely tall native plant is growing well in the new section of the Butterfly meadow. If fireweed likes a spot, it will take off. It gets its name from the fact that it was one of the first plants to spring up after a fire had passed through a natural area. I remember seeing great swathes of this plant in old burn sites in the middle of forests in BC. Insects are greatly attracted to fireweed and all sorts of bees, syrphids, and others were fluttering around.