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Produce of Israel
02-AUG-2012 kombizz

Produce of Israel


Arava Export Growers was established in 1991 following the Ministry of Agriculture's decision to permit growers in the Arava, located in the southern region of Israel, to set their own private and independent export company. In 2000, a major holding company - Hamashbir Agriculture, acquired a 50% share of Arava Export Growers Ltd. It markets and distributes fruits, vegetables, and herbs. The company's products include red, yellow, and orange pepper; cluster and cherry tomatoes; galia melons; table grapes; and mangoes. It is based in Bnei Atarot, Israel.
Marketing overseas takes place through subsidiaries in the USA and the Netherlands - Arava U.S.A and Arava Holland B.V respectively – as well as through a sales office in the UK.
Arava Export Growers is the third largest agricultural export company in Israel, with export sales of about €60 million. It is 50% owned by B. Gaon Holdings and 50% by farmers in the Arava region of Israel. The company exports (organic) peppers, tomatoes, melons, grapes, mangos, herbs, cucumbers, aubergines, watermelons and cut flowers to a large number of export markets, all under the Arava brand name. No recent figures on export quantities are available, but in 2000/2001 Arava Export Growers exported 18,000 tons of fresh produce from more than 200 growers from various regions of Israel (its map does not differentiate between Israel and occupied territory).
Arava is active for instance in the occupied Jordan Valley. Arava also writes on its website that it exports peppers, herbs, grapes and organic products from the Jordan Valley.
Arava Export Growers is supplied by "Jordan River Herbs", a company owned by farmers from the settlement of Mechola in the occupied Jordan Valley.
Arava Export Growers had a sales office in the UK from 2001 until the end of 2008. A new company, Mill Associates, has taken over the marketing activities of Arava UK. Mill Associates was established by the former UK general manager for Arava. Mill Associates indicated in response to an earlier draft of this report sent to them for comment, that: ‘Arava does not supply melons, mangos, cucumbers, aubergine, watermelons or cut flowers into the UK’. This suggests that Arava does export the other export products grown by Arava - peppers, tomatoes, grapes and herbs - to the UK. As indicated above, these products could be grown by Arava’s suppliers in the Jordan Valley, which is in the OPTs.

Arava Export Growers

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