"Sugar, Sugar" was a four-week 1969 number-one hit single by fictional characters
The Archies. Produced by Jeff Barry, the song was originally released on
the album Everything's Archie. The album is the product of a group of studio musicians 7
managed by Don Kirshner. Ron Dante's lead vocals were accompanied by those of
Toni Wine (who sang the line "I'm gonna make your life so sweet"), and Andy Kim.
Together they provided the voices of the Archies using multitracking. (Source: Wikipedia)

Bubblegum pop (also known as bubblegum rock, bubblegum music, or simply bubblegum)
is a genre of pop music with an upbeat sound contrived and marketed to appeal to
pre-teens and teenagers, produced in an assembly-line process, driven by producers,
often using unknown singers. Bubblegum's classic period ran from 1967 to 1972.

Cross-marketing with cereal and bubblegum manufacturers also strengthened the link
between bubblegum songs and confectionery. Cardboard records by The Archies,
The Banana Splits, The Jackson 5, The Monkees, Bobby Sherman, Josie and the Pussycats,
H.R. Pufnstuf and other acts were included on the backs of cereal boxes in
the late 1960s and early 1970s. (Source: Wikipedia)