Imagine:
Senior citizens who take on the role in the red suit each Christmas,
who are just doing what they can to survive on the pension.

Screaming kids lining up for another hour or so dressed in their finery.

From the bad red suit to the fake snow and the giant elves all look bored out of their brains.

And finally paying substantial sums of money for a photograph
of the screaming child sitting on the lap of a strange man.