"Your Total Bookstore ... where the only thing less is the price!" as its tagline claims.
I believe this popular Philippine book/office supplies store recently celebrated it's 50th Anniversary.

I know, I know - 'Kournikova' (read: corny!). But NBS - like the popular fast food chain "Jollibee" - is already considered an icon of sorts.
I'll try to get a shot of its more familiar red & white stripes logo which I believe can still be found in the Avenida area ...