Like many Moroccan cities, Marrakesh comprises an old fortified city packed with vendors and their stalls (the medina), bordered by modern neighborhoods, the most prominent of which is Gueliz. Today it is one of the busiest cities in Africa and serves as a major economic centre and tourist destination. Tourism is strongly advocated by the reigning Moroccan monarch, Mohammed VI, with the goal of doubling the number of tourists visiting Morocco to 20 million by 2020. Despite the economic recession, real estate and hotel development in Marrakesh has grown dramatically in the 21st century. Marrakesh is particularly popular with the French, and numerous French celebrities own property in the city. Marrakesh has the largest traditional Berber market (souk) in Morocco, with some 18 souks selling wares ranging from traditional Berber carpets to modern consumer electronics. Crafts employ a significant percentage of the population, who primarily sell their products to tourists.