New River Gorge National River - http://www.nps.gov/neri

A rugged, white water river, flowing northward through deep canyons, the New River is among the oldest rivers on the continent. Located in southern West Virginia, New River Gorge National River was established in 1978 to conserve and protect 53 miles of the New River as a free-flowing waterway.

This unit of the National Park System encompasses over 70,000 acres of land along the New River between the towns of Hinton and Fayetteville. The park and surrounding area are rich in cultural and natural history, with an abundance of scenic and recreational opportunities.

According to Gary Hartley, who took the photo recently, this sign is in front of the new visitor center just off of Interstate 64 where it crosses the New River.