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Phil Douglis | all galleries >> Galleries >> Gallery Twenty One: The Marketplace -- crossroads of a community. > Rural store, Dades Valley, Morocco, 2006
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22-DEC-2006

Rural store, Dades Valley, Morocco, 2006

This small shop is typical of the small general stores that serve Morocco’s rural areas. It offers everything from snacks and sodas to propane gas and soap. What drew me to this scene is the juxtaposition of reality and fantasy. The products that define this business surround the three men in this image. They seem oblivious to the metal door at right that displays unintentionally surreal fragments of advertisements, past and present. A primitive rendering of a Kasbah (there are numerous kasbahs in the Dades Valley) featuring a shredded head of a baby floating in the sky overhead, and a huge bar of pink soap made this little shop a memorable sight along the road to Ouarzazate.

Leica V-Lux 1
1/200s f/4.5 at 74.6mm iso100 hide exif
Full EXIF Info
Date/Time22-Dec-2006 08:26:32
MakeLeica
ModelV-LUX 1
Flash UsedNo
Focal Length74.6 mm
Exposure Time1/200 sec
Aperturef/4.5
ISO Equivalent100
Exposure Bias-0.33
White Balance
Metering Modemulti spot (3)
JPEG Quality
Exposure Programprogram (2)
Focus Distance

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Phil Douglis28-Jan-2007 02:19
Yes, a third head is there. I did not see it until I brought this image up on my laptop in my hotel room that evening. And yes, it is floating in space, just as the baby's head on that poster is floating. When we look at the two heads together, it is easy to see that baby's head as a thought in the mind of that man -- almost a kind of cartoon balloon. Thanks, Tim, for pointing this out.
Tim May27-Jan-2007 18:39
I had to study this for a moment to find the third man - I am interested in the fact that his head also appears to be floating. The baby's head seems to almost be an image of his imagination - his mind wandering to a finer place.
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