In last of this series of eight images I made while working with my tutorial student in Haynes, still another stylistic theme emerges: luminosity. An image full of light, particularly light that comes at us out of darkness, is rich in interpretive potential. In this image of well-worn outdoor advertising, there is also the suggestion of translucence. We can’t be sure if the light is reflecting off the large ad or coming through it, which adds to its symbolic content. The strident ads may extol the virtues of such products as fly-traps and beer, yet we no longer see this image as a story of selling. Instead, we sense the ebb and flow of light and shadow, muting the sales voice, and instead incongruously speaking of ugliness made into nostalgic beauty.