Cobh was the last port the ill-fated Titanic would ever see. In this yellow building, now home to a bistro, passengers checked in and then walked out the back door to a pier, where they boarded a tender which took them to the Titanic anchored off shore. For many of them, this place was the last land they would ever walk upon. This image would make little sense to anyone without the context I have just provided. It would just be a picture of an Irish pub capitalizing on the name of a doomed ship. Yet with such context, this image that carries profound implications. In 1912 this building was the Cobh (then known as Queenstown) office of White Star Lines. It might have been preserved as memorial museum, but instead has become a place of revelry. Its present owners have painted the building bright yellow, a primary color often associated with beauty, lightheartedness and pleasure, no doubt to attract more patrons. Brightly colored flowers are placed along its walls and over its door. Colors can be seen as symbols, and here we have a symbolic incongruity. Bright, flamboyant colors are used to mask a building with a grim past, one that trades on tragedy. I stress the incongruous sign out front as well. For days after the tragedy, newsboys, looking very much like this one, hawked papers on the streets of London and New York. Their papers told of massive deaths. Today, this “newspaper boy” tell us the Titanic has become a bistro.