A stunning beach, typical fishermen houses and steep cliffs over a bright blue sea have made this fishing town become a popular holiday resort, mainly due to its traditional character.
Fishermen can still be seen wearing checkered shirts and black trousers, and their wives seven layers of petticoats: you can watch them mending nets or drying fish on the beach.
O Sítio (the Site), high on a cliff above the town which can be reached by a funicular that climbs 110 metres (120 yards), leads to the tiny sanctuary of the Ermida da Memória: according to legend, this was where the Virgin Mary saved a local nobleman, who was chasing a deer, and his horse from falling off the cliff, envolved in a sea mist, in 1182.