OK – I know this idea is hardly original and I know this isn’t the best example of its type on the planet but I am not feeling at my best today, after suffering a few ‘knock-backs’ today. So, devoid of ideas, I plodded into the dreaded Morrisons tonight to buy a bottle of wine so that we could celebrate DM’s first ‘flame’, which he was awarded today and spotted these.

I actually can’t stand these little sweet things – too sweet, too ‘artificial’ but they are of course a Great British institution, perhaps as much so as fish and chips or toad in the hole. I have no idea whether they’ve ever managed to swim their way across the channel or the Atlantic but for any non-Brits out there, you are looking at a Cadbury’s crčme egg – UK specification milk chocolate on the outside (in other words, lower cocoa content and higher veg fat content than anything that's allowed to be called ‘chocolate’ in Europe, we have a special dispensation you know). Pure sugar and food colour on the insides. MMMmmmmmmm (not).

They are made exclusively for the sweet of tooth, in their millions by Cadbury and put on sale in every confectionery retailer in the land on 26th December, where they stay (well, not the same ones of course) until the day after easter!

I reckon the nearest comparison I can think of in the USA would be something like Reeses Cup Cakes – of course, Reeses do have the very big advantage of a peanut butter centre, but the ‘chocolate’ is just as rank from what I recall.

DM once used to do illustrations for a chap in the USA who paid him in boxes of Reeses Cup Cakes (long before my time on the scene) – I think even a sweet toothed person like him was sick to the back teeth of them by the end of their working relationship!

Anyway, back to my e4b shot – sorry to anyone out there who thinks I knicked their idea…..but unless it was you who did it in the TV ad in about 1972 which is the first time I can remember seeing it, then I didn’t knick the idea off you!

e4b=eggs for breakfast!

Bobby robin was last year's shot!