The ocean is a source of food, a place for recreation, and its beauty has inspired countless artists. But, it’s under threat – from over-fishing and poor fishing practices.
In May 2011 Selfridges launched Project Ocean, partnering with more than 20 environmental and conservation groups to celebrate the beauty of the ocean, highlight the issue of over-fishing, help us all understand the threats to the ocean and make positive choices about the right fish to buy and eat.

My dedication to .....
Marching Dead Fish!
Licence to kill
Sold by National Geographic !!
Lost Goldfish
Project Ocean