Embargo Date: September 23, 2008

A new dimension for professionals
LEICA S2 – Radical new digital SLR camera system from Leica

Responding to the commercial needs of professional photographers, Leica Camera AG in
Solms will introduce the Leica S2 at photokina in Cologne (23rd-28th September 2008), a new digital Leica SLR camera system for professional photographers. A new system concept has been developed, entitled “Made in Solms”. For this camera concept, renowned professional photographers have been involved in all parts of the development process. The outcome is a system designed specifically to deliver the fastest, high end resolution work, requiring the minimum of post production. Excellent news for commercial photographers seeking to exceed demanding client expectations in a working time which allows improved income for their talents.

Designed from scratch the new German made camera is ground breaking, as unlike most
other pro digital systems, it does not use a conventional medium format or 35mm plateform.
The LEICA S2 has a sensor size that exceeds the 35 mm format and incorporates many of the
advantages of professional systems. The new 37 mega pixels CCD sensor with a breathtaking
image resolution will produce images at the top of the professional game for a number of
years. In particular, the lenses set new performance benchmarks enabling the sensor to
overdeliver per pixel. The pixels are distributed on a sensor 56% larger than full size 35mm.

The compact design and handy metal body is smaller than those of comparative products
from different manufacturers. Ergonomic and a pleasure to use, the camera is set to become a professional photographer´s favourite. The camera´s bespoke sensor has enabled the Leica designers to produce the smallest camera in its class.

It´s super modern new and innovative processing technology is twice as quick. The Leica
“MAESTRO” image processor developed with Fujitsu specifically for the LEICA S2, allows the camera´s lenses, firmware and sensor to function at their optimum. It produces market
leading processing time and the highest level of picture quality with minimal energy output. It enables picture quality and super quick transfer time with minimal energy output.

In spite of the sensor size, the extremely compact body is fully protected against dust and splashes. For this class of camera, the LEICA S2 has a particularly precise and quick
autofocus system that makes focusing easier. The large, bright viewfinder makes picture
composition easy. Taking many pictures in quick succession is also possible, and there is a high sensitivity setting to use when lighting is problematic.

New lenses designed specially to suit the demands of this format offer unrivalled imaging
quality and set new benchmarks for the camera market as a whole. Thus the LEICA S2 lens
system meets the needs of professional photographers. The optic calculation incorporates all the factors and requirements of digital technology, meaning that software to correct image artifacts becomes superfluous.

The constant high image quality is present right into the corners of the images, from close up to infinity. Even at wide apertures, maximal contrast, high resolution and detailed colour reproduction are guaranteed. The between-the-lens shutters in some of the system lenses enable lightning fast synchronisation for the quickest possible exposure time. The quick and precise autofocus of the Leica S lenses can be adjusted manually at any time. Like the camera, the lenses are made from metal and come with a weatherproof seal. The lenses are thus particularly robust and protected from dust and dampness.

The LEICA S2 is particularly easy to handle and choosing the settings is pretty much intuitive.
Ergonomically designed, the body sits comfortably in the hand whether in vertical or
horizontal position. The bright, high-resolution display with quick zoom-in function enables exposures to be seen perfectly even in daylight. The camera concept can be integrated
seamlessly into the professional digital workflow.

With Dr. Andreas Kaufmann as its main shareholder, Leica Camera AG is entering a new era.
Following in-depth and successful re-structuring, the business can now concentrate on
investing in new products. Leica has made a quantum leap in the field of digital technology, enabling it to combine the advantages of highly developed digital technology with the classic Leica values concerning optics, mechanics and optimal image results. The result of this is uncompromising cutting-edge technology; the LEICA S2 is the first to offer all these things to professional digital photographers. The LEICA S system sets the trend for future Leica products in terms of technology and leads the way for future product ideas from Leica Camera AG.