The $100K Hyundai Equus made its US debut at Pebble Beach's Concours d'Elegance in August, 2009. It is an uncompromising high end luxury sedan comparable or superior to Mercedes S550, BMW 750, Lexus LS460, Infiniti M45, etc in every measurable specification (performance, efficiency, handling, reduction of road and wind noise, etc) and its quality of fit and finish impressed all in attendance.