Today was the first day of the expo itself. Yeah, there's some sort of conference going on as well but I've never been to it and there's literally no sign of it at the show itself. Most people are just there for the games! The first two hours were early-look media and retailers only so it was a bit sedate but tons of on-camera interviews including all the big-hitters like IGN and G4 TV.
Xbox 360 row in the Microsoft booth all cleaned up
Outside of Microsoft's Xbox booth
People that play Xbox?
Cool lenticular screen that swapped between people and cartoon characters