Organised by Singapore Press Holdings' Chinese media Lianhe Wanbao, Radio 100.3, Omy.sg and UW (U-Weekly), the objective of the Singapore Entertainment Awards is to support the Chinese entertainment industry that popularises the use of the Chinese language. The award concert this year was an innovative format and thoroughly enjoyable. List of 2010 winners is found in http://sgeawards.omy.sg/article.php?aid=20100308_57 (in Chinese).