I was up early to catch the first light on the dunes surrounding our remote desert camp, and noticed a man lurking in the golden sand. He proved to be a self-appointed “dune guide” who, for a small tip, helps tourists climb to the top of the steep dunes to watch the sunrise. He waits here in the bitter cold for customers. By juxtaposing him against tents full of still sleeping tourists I tell the story of entrepreneurship. The fact that he seems half buried in the dunes symbolizes the difficulty of earning a livelihood here – not every tourist wants to climb to the top of the dunes, and many of those that do would rather make the journey by themselves.