A cup of mint tea or strong coffee is all someone needs to buy in order to occupy a seat in a Moroccan cafe for hours at a time. The cafe is a public living room in Fez, and smokers are welcome. His gesture and expression reveal a good deal of character. I was using a long lens (250mm) and burst shooting; he never noticed me. I was drawn to him by the black jellaba he was wearing which blends into the heavily shadowed background. The strong morning light on his face strengthens the detail in the gesture, illuminating both the veins in his left hand and the character lines on his face. Some might wonder why I did not convert this image to black and white, since most of the color in the image is in the skin tones. I tested this shot in black and white and the meaning changes entirely. The warmth of character vanishes in black and white – he becomes timeless, almost medieval in nature. The smoking gesture becomes cold, calculating, and stylized in black and white, while it is warm, relaxed and real in color. This exercise points up the danger of automatically presenting pictures in black and white as a matter of personal style. Monochromatic presentation can completely change the interpretation and meaning of gesture and response. As communicators, we must never choose our medium based on form alone. We should choose the form that best suits our content.