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Karl R. Josker | all galleries >> Buffalo >> This Was Buffalo > Wildroot Mfg. Corp.
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Wildroot Mfg. Corp.
05-MAY-2005 Karl R. Josker

Wildroot Mfg. Corp.

1740 Bailey Ave. Buffalo

The Wildroot Company made men's hair grooming oils and cremes. The most famous was Wildroot Creme Oil, which was advertised as "Grooming The Hair," "Relieves Dryness," and "Removes Loose Dandruff." I recall their cartoon character, "Creme Oil Charley," who was used in their advertising. A Google search reveals that there is still a Wildroot Creme Oil marketed, but I don't know by who or where they're out of.

Canon EOS 20D ,Canon EF 17-40mm f/4L USM
1/320s f/11.0 at 27.0mm iso800 full exif

other sizes: small medium original
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Mark 14-Dec-2012 20:34
For anyone interested, I've been doing research on the company and the building. I would hope to see it redeveloped eventually, but for now I'm gathering pictures and info to share with everyone. Everything can be seen on facebook, just search for Wildroot Buffalo to view or contribute to the page.

So far I've located newspaper articles, actual photos of employees working, a timeline of their company growth, and print ads done by future president Ronald Reagan, etc as well as a jingle sung by Nat King Cole.
steve 04-Jun-2006 16:22
for yrs i use to go by this and i never new what it was my grand mother lived right down the street at 1818 bailey