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Inside Fender Musical Instruments Corp.
>> Fender Custom Shop
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Fender Custom Shop
The Fender Custom Shop area at the Factory in Corona, CA
Steve Grom, Fender VP, walks us through the custom shop while touring the factory
Here Steve holds up a "Boliecaster" in progress from the shop of John English
Here's where some of the magic takes place, note the choice neck and body blanks waithing to be crafted.
Here's where some of the builders team build and assemble.
All the tools and components are readily at hand to do the job.
CS supervisor David Maddux shows off the Waylon Jennings Tele
At work on a neck.
These guys were great at taking the time from their schedules to answer our questions.
A Muddy Waters replica Tele.
Check out the fancy "tuff-Dog" inlays
A run of Merle Haggard Tribute Teles in mid production.
Pickguards drying after spraying (Note the paint can cover used for support as originally done on the Nocaster)
These bodies have been prepped and are almost ready for spraying
This is how the bodies are held while drying (just like the old days)
More bodies in mid stages of finishing
Topcoats have been added
and more...
still more
Here's one that shows the conductive shields coat in the cavities.
Steve holds a very attractive cherry burst flame top maple body
Check out the sparkle on this one
Custom colors
Aztec or shoreline gold
some nocasters (note the custom shop relic body stamp)
Mixing some Custom Colors
The decals are all applied by hand
They are visually lined up and applied
The real McCoy
:: Manufacturing the steel strat trem blocks at Fender ::
:: Custom Stratocaster for Ike Turner ::
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