The façade faces the rising sun to the northeast, a symbol for the birth of Christ. It is divided into three porticos, each of which represents a theological virtue (Hope, Faith and Charity). The Tree of Life rises above the door of Jesus in the portico of Charity. Four towers complete the façade and are each dedicated to a Saint (Matthias the Apostle, Saint Barnabas, Jude the Apostle, and Simon the Zealot).
Originally, Gaudí intended for this façade to be polychromed, for each archivolt to be painted with a wide array of colours. He wanted every statue and figure to be painted. In this way the figures of humans would appear as much alive as the figures of plants and animals.
Gaudí chose this façade to embody the structure and decoration of the whole church. He was well aware that he would not finish the church and that he would need to set an artistic and architectural example for others to follow. He also chose for this façade to be the first on which to begin construction and for it to be, in his opinion, the most attractive and accessible to the public. He believed that if he had begun construction with the Passion Façade, one that would be hard and bare (as if made of bones), before the Nativity Façade, people would have withdrawn at the sight of it