I am not sure if the young man hamming it up for my benefit realizes that he is echoing the exertions of the lady on the billboard behind him. Like most Moroccan children, he only wants his picture taken. The body language of the woman in the advertisement is exuberantly posed. The child’s posed body language also makes use of both arms, but they point inwards instead of outwards. The ad wants us to come join the fun, while the kid is telling me to take his picture. Meanwhile, the third party to this image trudges past with head down – he wants no part of either the ad or the camera. He is the only party in this image who is not posing.