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Phil Douglis | all galleries >> Galleries >> Gallery Eighty-nine: A long weekend in the Big Easy > Mint Julep, New Orleans, Louisiana, 2014
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03-FEB-2014

Mint Julep, New Orleans, Louisiana, 2014

This juxtaposition of a row of trash containers and a faded Mint Julep advertisement offers an incongruous contrast between reality and fantasy. The four garbage cans are starkly realistic – the can first in line even opens its jaws to seemingly consume even more trash. The comparison between unpleasant garbage and a taste treat is strikingly incongruous. Meanwhile, the faded sign once promised a “delicious” and “refreshing” experience. Yet the sign’s now faded colors also tell us that this “new drink” is not new any more, and that perhaps its time may well have come and gone.

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Phil Douglis14-Oct-2014 20:30
I was drawn to this image by the open "jaws" of the first can -- they make the picture incongruous, along with the words "delicious" and "refreshing."
Tim May14-Oct-2014 17:10
I once gave a speech in speech class in college about the history of Coca Cola advertising and for years the words delicious and refreshing had to appear in all ads. I especially love the open trash can.
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