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Phil Douglis | all galleries >> Galleries >> Gallery Sixty One: Signs as symbols > CNN Atrium, Atlanta, Georgia, 2013
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15-FEB-2013

CNN Atrium, Atlanta, Georgia, 2013

Seven CNN logos fight for attention in this soaring view of the spectacular atrium that is home to this cable network’s offices and studios. Using a 28mm wideangle lens and shooting straight up, I anchor the scene by leading the eye from the huge diagonal ramp at lower right to the multi story globe symbolizing CNN’s international presence, where visitors begin their studio tours. That globe, in turn, beckons towards a wall of windows filled with blue sky and a huge American flag, which proclaims CNN’s national identity. The multiplicity of CNN’s ubiquitous trademark symbols leaves no doubt as to who lives and works here, and the very scale of this atrium intensifies their sense of importance. (These logos do not even end there – they keep coming at us in reflection as well.) Ultimately, this signage symbolize the network’s very purpose: when it comes to news, CNN’s efforts are felt virtually everywhere on earth, and no more so than within its own home.

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