Wonderful story here. Very successful family business....major studio for portraits, commercial but with a mainstay in the school photography hereabouts. Decided to change their name three years ago....chose this. Probably so subtle that 90% of people miss it.
Two Double Meanings:
#1 - "Grin and Bear It" .. colloquial similar to "Keep a Stiff Upper Lip"
#2 - "Grin" and "Bare It". Perhaps more germane to the photo business.
Did they do it deliberately? You bet your life, and proud of it, too. A company / family that obviously doesn't take themselves too seriously.