Creative Theory is a “culture-focused marketing agency” created in 2015 to utilize art and visual content to help translate “pivotal cultural moments” authentically and honestly. The team recently partnered with Capital One and art designer Gregory Fisk to commission a 2,500 square foot mural in Washington, D.C.’s Union Market. The interactive art installation is focused on telling the story of perseverance amidst the pandemic.

Dubbed the “R Mural Project,” the word resilience is painted in bold, colorful letters surrounded by smaller sidewalk installations featuring a digital interactive portal that provides on-demand pandemic relief resources and highlights minority-owned business. The digital portal also features 60-second stories of resilience from people all over the city to spark community-wide conversations during a time where most Washingtonians feel isolated as a result of quarantine and social distancing.

The Creative Theory team said that despite the pandemic and the emotional tailspin that has been 2020, they wanted to focus on creating something that would connect people and let them know they’re not alone. (from the Because of Them We Can website)

Best to view in "Original" because other versions resized by Pbase are decidedly
unsharp.

‘Love Supreme,’ posted earlier: