Founded in 1926. Ducati Motor Holding S.p.A. is an Italian company that designs and manufactures motorcycles. Headquartered in Bologna, Italy, Ducati is owned by German automotive manufacturer Audi through its Italian subsidiary Lamborghini, which is all owned by the Volkswagen Group. Wikipedia
The Concorso has raised more than S1 million for the Connecticut Children's Medical Center. There is a "Parade of Kids." The kids are picked up at the Children's Center and ride to West Hartford Center in the show cars and then return in them. They each recieve a stuffed teddy bear and become honorary Italian Citizens.