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Those were the days.
Frank Brault

Those were the days.

Canton, CT USA

The price of a 6.5 oz Coke was fixed at about 5 cents from 1886 to 1959. This was due to many reasons, including competition, vending machines, etc. In 1953 Coke unsuccessfully tried to get the government to mint a 7.5 cent coin that could be used in vending machines that could not make change. They did not want to increase the price to 10 cents or force people to use pennies. From around 1950 to 1959 the price of a 6.5 ounce Coke started to vary around the USA. In 1951 Coke stopped advertising the 5 cent price and by 1959 the last of the 5 cent Cokes had been sold.

Source, Wikipedia

Olympus OM-D E-M5 ,Panasonic LUMIX G 20 mm / F1.7 ASPH. ,_Best at original size
1/200s f/2.8 at 20.0mm iso200 RAW/PP full exif

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Janet Donnelly19-Apr-2013 23:01
I also remember when we had to pay a deposit on the bottles .... but always got it back when we returned the empties :-)
Tom LeRoy18-Apr-2013 17:59
I am old enough to remember these prices! Great nostalgic shot! V
laine18-Apr-2013 01:47
A nice old sign..wish I had a time machine with reverse gear sometimes :)
fotabug17-Apr-2013 13:47
Excellent shot of this old sign
Walter O. Koenig17-Apr-2013 13:44
Nice shot of this cool old sign. What a great find. "V"
LynnH17-Apr-2013 10:13
I remember the 5 cent cokes! 10 cents for a float! Great find.
Jean D17-Apr-2013 02:50
Excellent find of this memorabilia, Frank. ~V