Speakers don’t get paid, but still make money by pitching their products. It works, and anyone who doesn’t have one or more of these planned is missing out of a lot of extra potential income.
1) Teleseminars – Basically a conference call, we’ve all probably been on many of them. Some have organized them and have been speakers. They can be pure content (i.e. no obvious pitches) for strengthening social proof and building up anticipation for a new product to be released in the future. They can be a mixture of content and pitch. You can even arrange a series of them as a tele-course and charge big money to attend (Marc Goldman and Jay Abraham did this with a six-month long series, one per month, on joint ventures and deal making).
2) Voice Broadcasts – A very under-utilized technique. If you have an existing relationship with your customers or prospects, the Do Not Call list does not apply. That sets the stage for a great way to call thousands of your customers simultaneously when they are most likely to be away from home. You simply upload your customer’s phone numbers, record the message you want to leave, and the technology does the rest.
Example: “Hi, this is John Smith. Sorry I missed you, but I wanted to let you know that our firesale is ending tomorrow…”
Voice broadcasts work best when they are part of a sequence.
