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FujiFilm FinePix J50 Product Photos
FujiFilm FinePix J50 Information and Samples
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Press Release

FUJIFILM DEBUTS NEW J-SERIES DIGITAL CAMERA LINE AT PMA 2008

New FinePix J10 and J50 Combine Style and Compact Form Factor
With Powerful Feature Sets Priced Under $200


Valhalla, NY, January 24, 2008 FUJIFILM U.S.A., Inc. today announced the debut of a brand new J-Series of digital cameras with the FinePix J10 and J50. Designed for consumers seeking an affordable digital camera that doesn't compromise on features, the FinePix J10 and J50 provide powerful, easy to use models that fit into a pocket or handbag for instant accessibility.

Housed in a compact chassis just 19mm thick, the FinePix J10 incorporates an 8.2-MegaPixel CCD sensor, a 2.5" LCD and a 3x Fujinon optical zoom lens that captures large groups or distant subjects with ease thanks to a 38mm-113mm equivalent. The FinePix J50 takes things one step further with an 8.2-MegaPixel CCD sensor, a high resolution 2.7", 230K pixel LCD and a Fujinon 5x optical zoom that provides a 37mm-185mm equivalent this time housed in a chassis only 23mm thick.

The FinePix J10 is available in Matte Black and Brushed Silver; the FinePix J50 is available in Brushed Silver. Both models use Fujifilm's Picture Stabilization Technology to reduce blurry images that can be caused by camera shake or subject movement especially in low light settings. Automatically choosing the correct light sensitivity and best-matching shutter speed, the FinePix J10 and J50 help to freeze the action and produce the highest-quality digital pictures without the blur and noise often associated with low-light photographs.

"We wanted to provide consumers with an affordable, easy to use digital camera that still offered a competitive feature set," said David Troy, senior product manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "The new J-Series combines these advantages in a highly portable form factor making it easier than ever to ensure that you never miss a shot."

Fujifilm's new J-series models also offer the following attractive features:

- Scene modes: Pre-programmed scene modes provide top-quality photos in a wide-range of shooting conditions. Both models have 15 scene modes.

- Movie Mode: J10 captures VGA and QVGA quality movie clips and J50 captures QVGA quality, both at 30 frames per second with sound. Great for when you don't have your video camera on hand.

- xD / SD / SD-HC Compatible slot: The FinePix J10 and J50feature an "xD/SD Compatible slot" which accepts not only Fujifilm's traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too.

- Battery Life: Long-life rechargeable Li-ion battery for extended shot life.

The FinePix J10 and FinePix J50 will debut in March 2008 with retail prices of $149.95 and $179.95, respectively.

For additional information or hi-res images, go to www.fujifilmusa.com/pma.

About FUJIFILM U.S.A., Inc.

FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss .

About FUJIFILM

Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Diane Rainey
FUJIFILM
914-789-8657
Drainey@fujifilm.com

Michael Steavenson
Text 100 Public Relations
212-871-4080
MichaelS@text100.com

Fujiilm PMA 2008 Booth E100
www.fujifilmusa.com/pma

1ISO levels of ISO12800 6400 are available at 3MP, or lower, resolution; and ISO levels of 3200 are attainable at full resolution.

###

All product and company names herein may be trademarks of their registered owners.

FinePix J10 Digital Camera – Specifications*

Number of Effective Pixels

8.2 million pixels

CCD Sensor

1/ 2.5-inch CCD

Storage Media

Internal memory (approx. 8MB) /
xD-Picture Card™ (16MB - 2 GB)
SD memory card / SDHC memory card

File Format

Still image : JPEG (Exif Ver 2.2 )
Movie : AVI (Motion JPEG )
(Design rule for Camera File system compliant / DPOF-compatible)

Number of Recorded Pixels

Still image: 3,264 x 2,448 (8M) / 3,264 x 2,176 (3:2 format) / 2,304 x 1,728 / 1,600 x 1,200 / 640 x 480 pixels

Lens

Fujinon 3x Optical zoom lens , F2.8 (Wide) - F5.6 (Telephoto)

Lens Focal Length

f=6.2mm - 18.6mm, Equivalent to 38 - 113mm on a 35mm camera

Digital Zoom

Approx. 5.1x

Aperture

F2.8 - F5.2 (Wide) / F5.6 / F10.4 (Telephoto)

 

Focusing Distance

 

Normal :
Approx. 40cm / 1.3 ft to infinity

Macro:
Wide angle: Approx. 15cm / 6.0 in. to infinity
Telephoto: Approx. 40cm / 1.3 ft to infinity

Sensitivity

Auto / Equivalent to ISO 64 /100 / 200 / 400 / 800 / 1600 (Standard Output Sensitivity)

Exposure Control

TTL 256-zones metering

Exposure Modes Programmed AE

Shooting Modes

Auto, Baby, Picture Stabilization, Red-eye Reduction, Digital ZOOM, Portrait, Movie, Landscape, Sport, Night, Natural light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text, Manual

Shutter Speed

8 sec. to 1/200 sec. (depends on exposure)

Continuous Shooting

Top-3

Focus Auto focus (Center)

White Balance

Automatic scene recognition
Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light)

Self-timer

Approx. 10 sec./ 2 sec. delay

 

Flash

Auto flash
Effective range: (ISO AUTO) :
Wide angle: Approx. 0.5m / 1.6 ft to 4.0m / 13 ft.
Telephoto: Approx. 0.5m / 1.6 ft to 2.2m / 7.2 ft.
Macro: Approx. 0.3m / 1.0 ft to 0.8m / 2.6 ft.

Flash modes:
Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro.

LCD Monitor

2.5-inch , approx. 153,000 dots, Amorphous silicon TFT color LCD monitor, approx. 96% coverage

Movie Recording 640 x 480, 320 x 240 pixels, (30 frames/sec.) with monaural sound
*Zoom function cannot be used during movie recording
Photography Functions Best framing, Frame No. memory

Playback Functions

Slide show, Trimming, Single frame, Multi-frame playback, Sorting by date, Image rotate

Video Out

NTSC / PAL selectable

Digital Input/ Output USB 2.0 High-speed

Power Supply

Rechargeable NP-45 Li-ion battery (included)

Dimensions

91(W) 55(H) 22 (slimmest position: 19) (D) mm. / 3.8(W) 2.2(H) 0.86 (slimmest position: 0.74) (D) in.

Weight

Approx. 126.5g. / 4.4 oz. (excluding accessories, batteries and memory card)

Accessories Included

Li-ion battery NP-45, Battery charger BC-45A, Hand strap, A/V cable, USB cable, CD-ROM: FinePix Viewer, Owner's Manual

Optional Accessories

xD-Picture Card™: M 512MB, M 1GB, M 2GB
Rechargeable battery NP-45, Battery charger BC-45, PC card adapter DPC-AD, Compact Flash™ card adapter DPC-CF

* Specifications subject to change without notice.

FinePix J50 Digital Camera – Specifications*

Number of Effective Pixels

8.2 million pixels

CCD Sensor

1/ 2.5-inch CCD

Storage Media

Internal memory (approx. 12MB) /
xD-Picture Card™ (16MB - 2 GB)
SD memory card / SDHC memory card

File Format

Still image : JPEG (Exif Ver 2.2 )
Movie : AVI (Motion JPEG )
(Design rule for Camera File system compliant / DPOF-compatible)

Number of Recorded Pixels

Still image: 3,264 x 2,448 (8M) / 3,264 x 2,176 (3:2 format) / 2,304 x 1,728 / 1,600 x 1,200 / 640 x 480 pixels

Lens

Fujinon 5x Optical zoom lens

Lens Focal Length

f=6.2mm - 31mm, Equivalent to 37 - 185mm on a 35mm camera

Digital Zoom

Approx. 6.9x

Aperture

F3.2 - F5.2 (Wide) / F4.8 - F8 (Telephoto)

 

Focusing Distance

 

Normal :
Wide angle: Approx. 40cm / 1.3 ft to infinity
Telephoto: Approx. 60cm / 2.0 ft to infinity

Macro:
Wide angle: Approx. 5cm / 2.0 in. to 80cm / 2.6 ft
Telephoto: Approx. 50cm / 1.6 ft to 80cm / 2.6 ft

Sensitivity

Auto / Equivalent to ISO 100 / 200 / 400 / 800 (Standard Output Sensitivity)

Exposure Control

TTL 64-zones metering

Exposure Modes Programmed AE

Shooting Modes

Mode dial: Auto, Baby, Picture Stabilization, Red-eye Reduction, Digital ZOOM, Portrait, SP (Scene Position) Movie
SP: Landscape, Sport, Night, Natural light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text, Manual

Shutter Speed

4 sec. to 1/1500 sec. (depends on exposure)

Continuous Shooting

Top-3

Focus Auto focus (Center)

White Balance

Automatic scene recognition
Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light)

Self-timer

Approx. 10 sec./ 2 sec. delay

 

Flash

Auto flash
Effective range: (ISO AUTO) :
Wide angle: Approx. 0.5m / 1.6 ft to 3.5m / 11.5 ft.
Telephoto: Approx. 0.5m / 1.6 ft to 2.2m / 7.2 ft.
Macro: Approx. 0.5m / 1.6 ft to 0.8m / 2.6 ft.

Flash modes:
Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro., Slow Synchro with Red-eye Reduction

LCD Monitor

2.7-inch , approx. 230,000 dots, Amorphous silicon TFT color LCD monitor, approx. 100% coverage

Movie Recording 320 x 240 pixels, 30 frames/sec. with monaural sound
*Zoom function cannot be used during movie recording
Photography Functions Best framing, Frame No. memory

Playback Functions

Slide show, Trimming, Single frame, Multi-frame playback, Sorting by date, Image rotate

Video Out

NTSC / PAL selectable

Digital Input/ Output USB

Power Supply

Rechargeable NP-40ND Li-ion battery (included)

Dimensions

95.6(W) 55.4(H) 23.0 (D) mm. / 3.8(W) 2.2(H) 0.9 (D) in. (excluding accessories and attachments)

Weight

Approx. 141g / 4.9 oz (excluding accessories, batteries and memory card)

Accessories Included Li-ion battery NP-40N, Battery charger BC-40ND, Hand strap, A/V cable, USB cable, CD-ROM: FinePix Viewer, Owner's Manual

Optional Accessories

xD-Picture Card™: M 512MB, M 1GB, M 2GB
Rechargeable battery NP-40, Battery charger BC-65S, DC coupler CP-40N, AC power adapter AC-5VX, PC card adapter DPC-AD, Compact Flash™ card adapter DPC-CF


* Specifications subject to change without notice.

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