For Immediate Release: 9th January 2007
Casio Introduces the World's Slimmest Digital Camera with a 7x Optical Zoom Lens
London, 9th January 2007 - Casio Electronics Co. Ltd., and its parent company Casio Computer Co. Ltd., announced today the release of the 7.2 megapixel EXILIM Hi-Zoom EX-V7, the most powerful zoom yet in the stylish EXILIMŽ series of compact digital cameras. This new model is the world's slimmest digital camera with a 7x optical zoom lens*. Thinness is a defining quality of the EXILIM line, and the EX-V7 is no different as it easily fits in a shirt pocket or small handbag. (* As of 8th January 2007, for digital cameras with a zoom ratio of 7x or above. Based on a Casio survey).
In recent years, a number of compact, high-performance digital cameras have appeared on the market, but the trade-off between zoom power and camera size was evident in those models. Users who wanted to capture subjects at a distance have had to buy bulkier cameras. Others have made the hard choice to sacrifice zoom for portability.
The new EXILIM Hi-Zoom EX-V7 solves this problem, giving users the best of both worlds. It packs a cutting-edge, non-protruding 7x optical zoom lens in the same stylish body and compact size that people expect of any Casio EXILIM. At last, an exceptionally portable, great-looking digital camera with a powerful zoom lens - just what the world has been waiting for.
The new camera also introduces an innovative function for reducing photo blur, made possible by mechanical CCD shift technology. It also combines Casio's Anti Shake DSP, which reduces blur from shaky hands or a moving subject by using higher ISO sensitivity and faster shutter speeds, with new motion analysis technology that uses the most appropriate ISO sensitivity and shutter speed to capture a moving photo subject. The new motion analysis technology is built into the new EXILIM Engine 2.0. Even at high zoom settings, the EX-V7 reduces most occurrences of image blur. From first-time photographers to seasoned pros, everyone will love this latest photographic marvel from Casio.
EXILIM Hi-Zoom EX-V7 Main Features
The world's slimmest digital camera* with a 7X optical zoom lens, as stylish as any EXILIM
-59.8 mm high, 95.5 mm wide, and 25.5 mm thin (20.8 mm at the thinnest part)
-Incorporates a cutting-edge, non-protruding 7x optical zoom lens.
-Offers 10x equivalent zoom without loss of picture quality (in 3.0 megapixel mode).
Four blur reduction technologies with new CCD shift system
-New CCD shift system actually mechanically compensates for camera shake.
-Automatically analyses the velocity and vector of a moving subject and sets the most appropriate ISO sensitivity and shutter speed.
-Anti Shake DSP reduces blur due to shaky hands and subject movement, using high shutter speeds and high sensitivity settings.
-Electronic camera shake compensation function eliminates blur when shooting in movie mode.
Newly designed EXILIM Engine 2.0 image processor
-"Auto Tracking AF" function follows moving subjects, keeping them continuously in focus until the photo is taken.
- Tonal control lets users keep bright areas of the scene bright by limiting the occurrence of dark pixels.
-Offers ability to selectively eliminate noise in designated colour regions, such as the sky.
-Boasts faster image processing functions that enable instantaneous colour correction or angle adjustment.
High-quality movies using next-generation H.264 video encoding method
-Makes beautiful movies at high compression ratios to save storage space.
-Records about 1.5 times longer with the same memory capacity and same picture quality as conventional MPEG-4.**
-Silent lens motion enables optical zooming while recording movies in stereo sound.
-Records 16:9 wide-aspect movies compatible with wide-screen TVs.
* As of 8th January, 2007, for digital cameras with a zoom ratio of 7x or above. Based on a Casio survey.
** Casio comparison, at Normal picture quality setting.