New Line of Digital Cameras and Printers from HP Makes Digital Photography Easy, Affordable and Fun Innovative Products Enable Immediate, Image-rich Communication
PALO ALTO, Calif., Oct. 1, 2001
Hewlett-Packard Company (NYSE:HWP) today announced an array of digital photography products that allows consumers to communicate easily and affordably through photos.
The products include a suite of easy-to-use digital cameras, an expanded line of photo-quality color inkjet printers -- including an ultra-portable printer for snapshots on the go, and premium photo papers that offer the same look and feel of traditional photos from the lab.
These products come on the heels of the introduction of the HP Photo Scanner 1000 and HP PSC 950 all-in-one device and further illustrate HP's ability to provide consumers with radically simple and affordable digital imaging solutions for everything from capturing to sharing photos.
"Today 23 percent of U.S. households use some type of digital capture technology and that number is expected to climb dramatically. Digital camera shipments alone are expected to grow to more than 17 million in 2005," said Ron Glaz, senior research analyst, IDC. "Consumers want solutions that are easy to use and affordable. HP's new offerings fit well with the growing demand from consumers of various levels of digital imaging expertise."
HP Photosmart 318, 612 and 715 Digital Cameras
With easy-to-use, point-and-shoot features, the HP Photosmart 318 and 612 digital cameras provide excellent image quality and flexible storage options. The digital cameras feature 2.31 megapixel resolution, 2x digital zoom and a 1.75-inch liquid crystal display (LCD).
Other advanced features include automatic exposure control, red-eye reduction, automatic flash and an at-a-glance, energy-saving status display. The HP Photosmart 612 digital camera additionally features 2x optical zoom that allows users to get even closer to the subjects of their photos.
The HP Photosmart 318 and 612 digital cameras are expected to be available in fall 2001 at estimated U.S. street prices of $199(1) and $299(1), respectively.
The HP Photosmart 715 digital camera allows users to capture sharp, detailed photos with its 3.3 megapixel resolution, 3x optical zoom and large, 46-mm lens, which allows for more light and is threaded for optional accessories. The digital camera ships with a 16 MB CompactFlash memory card that can store more than 150 photos.
Additionally, the HP Photosmart 715 digital camera automatically changes between shoot, view, play and download modes, so users won't miss a photo while making it easier to capture, review and download those photos to a computer.
The HP Photosmart 715 digital camera is expected to be available in fall 2001 at an estimated U.S. street price of $499(1).
Each of the digital cameras introduced today features HP's new, enhanced photo imaging software, which automatically and easily transfers photos to a computer. The software also features automatic photo album page creation that forms and prints photo album pages from downloaded images.
HP Photosmart 100, 1115 and 1315 Photo Printers
Only 8.8 x 4.3 inches in size and weighing less than three pounds, the HP Photosmart 100 photo printer offers users exceptional, portable printing for photos up to 4 x 6 inches -- the most popular photo size -- on HP Premium Plus Photo Paper. Users can print photos directly from CompactFlash, SmartMedia and Sony Memory Stick memory cards without a PC.
Convenient top panel buttons allow users to scroll through the images contained on the memory card to select which photos to print, photo sizes or an index sheet that prints all the photos saved on the memory card. The HP Photosmart 100 photo printer includes HP's photo imaging software that enables users to enhance and organize photos using a PC before printing.
The HP Photosmart 100 photo printer is expected to be available in fall 2001 at an estimated U.S. street price of $179(1).
The HP Photosmart 1115 and 1315 color inkjet printers are ideal for current or future digital camera owners, allowing them to print directly from a digital camera via CompactFlash or SmartMedia memory cards slots located on the printer -- without using a computer. The HP Photosmart 1315 printer also features a Sony Memory Stick card slot. The versatile printers allow users to print vibrant color photos with up to 2400 dots-per-inch (dpi) resolution on photo paper as well as conventional documents in crisp, black text or brilliant color.
The HP Photosmart 1315 printer allows users to crop, rotate and adjust image brightness and add borders and a date stamp to the image directly on the 2.5-inch color LCD. Consumers also can use the printer's front panel buttons to easily attach a photo to an email message and use the save button to easily save photos to a computer.
The HP Photosmart 1115 and 1315 color inkjet printers are expected to be available in fall 2001 at estimated U.S. street prices of $199 and $399(1), respectively.
HP Photo Papers
To achieve high-quality, long-lasting and great-looking prints, HP has created enhanced photo papers. Photos printed on HP Photo Paper, Glossy dry the moment they are printed. Available in 8½ x 11-inch size, HP Photo Paper, Glossy is optimized for HP inkjet printers and ensures printed photos stay true and sharp even in the most humid conditions.
HP Everyday Photo Paper, Semi-gloss is optimized to work with HP inkjet printers and provides bright colors and realistic skin tones. Thicker than plain paper, the affordable photo paper makes it easy to create prints and fun photo projects.
HP's photo papers are expected to be available in fall 2001 at estimated U.S. street prices starting at $5.99(1).
Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services -- is focused on making technology and its benefits accessible to all. HP had total revenue from continuing operations of $48.8 billion in its 2000 fiscal year. Information about HP and its products can be found on the World Wide Web at http://www.hp.com.
(1) Actual prices may vary.