SONY® INTRODUCES FIRST FULL-FRAME E-MOUNT LENSES
by Communications 10/15/2013
Five Premium Full-Frame E-mount Lenses from Sony, Carl Zeiss® and G Lens; Mount Adapters for new A7 and A7R Cameras and new A-mount Zoom Lens



SAN DIEGO, Oct. 15, 2013 – Sony is announcing five new full-frame E-mount lenses and a set of innovative new mount adapters designed to complement Sony’s new A7R and A7 full-frame mirrorless cameras. The ever-growing family of E-mount interchangeable lenses now totals 22 different models from Sony, Carl Zeiss and G lenses, giving shooters an impressive selection of creative tools to enhance their photographic world.

The new lens line-up features three advanced models from Carl Zeiss including two prime lenses – - a Sonnar T* 55mm F1.8 ZA and Sonnar T* 35mm F2.8 ZA model – as well as a Vario Tessar T* 24-70mm F4 ZA OSS mid-range zoom. Additionally, there is a Sony 28-70mm F3.5-F5.6 OSS zoom lens and two premium zoom lenses from G Lens – a 70-200mm F4 telephoto zoom for E-mount and a 70-200 F4 telephoto zoom for A-mount.

In addition to the A7 and A7R full-frame cameras, the new lenses fit any of the existing E-mount cameras including Sony’s acclaimed NEX-6 and NEX-7 models.

The new LA-EA4 mount adapter adds compatibility for Sony’s existing line of A-mount lenses as well as the focusing speed and power of Sony’s innovative Translucent Mirror Technology to the new A7 and A7R cameras.


Sony 28-70mm F3.5 – 5.6 OSS Zoom Lens (model SEL2870)

The Sony SEL2870 mid-range zoom lens provides an outstanding introduction to full-frame imaging in a light, compact package. It will be paired as the kit lens for the new full-frame A7 camera.

The versatile lens features Optical SteadyShot and an advanced optical design with three aspherical elements and one ED glass element, which minimizes aberration and also minimizes size and weight for easier portability. It is also dust- and moisture-resistant, making it an idea travel companion for Sony’s new full-frame E-mount cameras.

The new Sony 28-70mm F3.5 – 5.6 OSS zoom lens will will be offered as the kit lens paired with the new Sony A7 Full-Frame E-mount camera for about $2000.