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Fujifilm is proud to announce the launch of the FinePix XP150 and FinePix XP100, cameras that define new standards for all-weather digital compacts. Building on the success of previous XP models, the FinePix XP150/100 are the ultimate camera for anyone who lives for the great outdoors, and wants to be able to document their exploits every step of the way. Whether climbing mountains or diving oceans the FinePix XP150/100 have what it takes to deliver high quality stills and movie whatever the conditions.
The solid build, rubberized coating and riveted metal handgrip makes this is the toughest FinePix yet.
Underwater photographers can dive twice as deep with a FinePix XP150/100 compared to the existing FinePix XP30, which means they can keep on shooting to depths of 10 m. Walkers, climbers and mountain bikers, meanwhile, will benefit from the camera's increased shockproofing capabilities that mean it can survive a drop from up to 2 m. If you like to shoot in the coldest of climates, the XP150/100 will keep functioning all the way down to −10°C. Plus dust and sand are no match for the camera either, thanks to its extensive weather seals in all the important places. What's more, the zoom lens comes with a water repellent coating to prevent water droplets spoiling your shots and even the battery/memory cover comes with a new double lock for ultimate protection from the elements.
In short, whatever your active lifestyle throws at the FinePix XP150/100, it'll keep on coming back for more.
Thanks to the FinePix XP150's high sensitivity GPS antenna it's now quicker and easier to pinpoint your location, no matter where you are in the world. If you're moving around and taking pictures, the FinePix XP150 will track your movements and show the route on the LCD. Alternatively, just wait until you get to a computer and create a pictorial map of the locations visited using the bundled My FinePix Studio software.
The GPS functionality doesn't end there. With electronic compass and Photo Navigation functions, users can ascertain the direction in which they're shooting, their altitude and the direction and distance to a previous location. The latter is an easy way to find your way back to a photogenic location, a wonderful beach or even a great restaurant!
The FinePix XP150/100 aren't just simply built to take the most extremes of what life can throw at it. The FinePix XP150/100 are a high quality picture-taking machines that are designed to deliver superb results time after time.
That process starts before you've even pressed the shutter release, with improved start up and focusing times over previous FinePix XP models ensuring that you'll never miss a shot. The 2.7-inch LCD is also now brighter than previous models and has an anti-reflection coating that makes it easy to compose images, even when you're in bright sunshine on the beach.
Image quality is assured thanks to the 14-mega-pixel CMOS sensor and 5x optical zoom lens that provides a focal range of 28 - 140 mm (35 mm equivalent) for a wide variety of shots. The FinePix XP150/100 also offer CMOS sensor shift image stabilization to reduce camera shake, have a wide ISO range from 100 to 3200. Couple this to a wide range of shooting modes plus continuous shooting at up to an impressive 10 fps and you'll soon realize what a tough customer the FinePix XP150/100 are.
But the cameras will also appeal to budding movie makers. They offer Full HD 1080p movie capture at 30 fps and with the underwater movie function, you can capture life under the waves in superb quality. Watching your efforts back on an HDTV is simple, too, thanks to the micro HDMI connection that allows a quick, simple hook-up for instant reviews.
The FinePix XP150/100 owners aren't likely to be the sort of people who are within easy reach of mains electricity, which is why the camera is fitted with an NP-50A rechargeable battery enabling to approximately 300 pictures per charge.
Available in five colors: black, silver, orange, green and blue.