Two new P-series compact digital cameras with built-in lens-shift vibration reduction (VR) and an effective pixel count of 16.1-million pixels for superior performance and image quality.
The P310 with a compact, wide-angle zoom lens offering a fast maximum aperture of f/1.8
The P510 with wide-angle 42x optical zoom for super telephoto shooting at focal lengths equivalent to up to 1000 mm*
TOKYO - Nikon Corporation is pleased to announce two new COOLPIX P-series models, the P310 and the P510. The COOLPIX P series is a line of multi-function, high-performance compact digital cameras with full-scale photographic capabilities.
The P310 is the successor to the COOLPIX P300, which last year established a new branch of compact, wide-angle zoom cameras in the COOLPIX P series. It is equipped with a lens offering the same fast maximum aperture of f/1.8 that was so popular with the P300, and exhibits a number of advances, including even better image quality from its 16.1-million pixel image sensor and a lens-shift vibration reduction (VR) function for camera shake compensation equivalent to a four-step increase in shutter speed.
The P510 is a compact, high-power zoom camera with an even greater zoom ratio than its predecessor, the COOLPIX P500, which represented a landmark in the history of the COOLPIX series with the highest zoom ratio ever. This new model is equipped with an amazing 42x optical zoom lens that covers angles of view for a broad range of focal lengths, beginning at the wide-angle 24 mm to the telephoto 1000 mm*. The Q510 also offers the same lens-shift vibration reduction (VR) function for camera shake compensation equivalent to a four-step increase in shutter speed as the P310, and is also equipped with a new GPS function.
Both the P310 and P510 are also equipped with a backside illumination CMOS sensor with an effective pixel count of 16.1-million pixels for significantly less noise with shooting at high sensitivities. This results in the beautiful images with little noise that users expect, even with shooting in dimly lit surroundings. They also offer a noise reduction burst feature that utilizes automatic image overlay technology, which is applied with shooting in Night Portrait, Backlighting, and Night Landscape scene modes, to produce images with minimal noise.
The P310 and P510 are also equipped with a number of other shooting and editing functions, including COOLPIX Picture Control, which can be used to adjust the vividness of colors or degree of sharpening applied to images prior to shooting according to the type of subject or scene, shooting conditions, or intent. What's more, frequently used shooting menu items can easily be assigned to the new customizable function button, making the full-scale photographic capabilities demanded by users even more simple.
- *Equivalent in 35-mm  format