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Press Release

Samsung Delivers Stylish Design and Enhanced Performance through the New ST95, ST90 and ST65

on Jan 21, 2011

Slim-line design and high-quality performance for those passionate about photography

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announces the ST95, ST90 and ST65. These are the latest additions to its ultra-slim, stylish design range, delivering the perfect balance between style and functionality. The latest launches reinforce Samsung’s ambition to produce high performing, fashionable and portable models for all customers, which still maintain a premium and high quality feature set to guarantee great images.

The ST95, ST90 and ST65 boast impressive performance features within their ultra-slim line design. With each device measuring 16.5mm (ST90) or 17mm (ST95 and ST65), the new cameras ensure users have sleek and stylish compact cameras to match their personal style. The compact design of each model has been specifically developed to improve the overall usability and function of the cameras. The ST95 and ST90 range boasts five fashion leading colours – silver, indigo blue (ST95 Black), pink, purple and orange – and the ST65 is also available in silver, indigo blue, emerald blue and red. All three cameras can effortlessly slip into any jacket pocket for added portability, so it’s ready to go whenever you need to capture that perfect picture.

The compact models incorporate leading features to maximize performance in any situation, delivering high image quality. These features include a 26mm wide lens on the ST95 and ST90, and a 27mm wide lens on the ST65 plus a 5x optical zoom lens, ensuring users can capture every detail within the frame whilst delivering a deeper image perspective. The camera range also boasts high definition with 16 megapixels for the ST95 and 14 megapixels for the ST90 and ST65, delivering sharp, crisp and highly detailed photographs in any environment. Whether the user wants to capture the perfect shot of friends or the latest scenic setting from their hotel window, the intelligent Smart Auto system chooses from 16 different landscapes (ST65 15 mode), or portraits to automatically capture the perfect image.

Stephen Mitchell, General Manager, Digital Imaging, Samsung Electronics UK, says: “Today’s launch reinforces Samsung’s ability to balance our consumers’ needs for style and design whilst still maintaining high performing innovative features. We know that our customers are passionate about compact and sleek design and following the global success of the ST60 and ST70, we have upgraded and streamlined the optical performance within the slim-line outer body to meet these demanding requirements. The design has been carefully considered to ensure it meets the requirements and usability needs of our customers for the best camera experience.”

HD movie recording with enhanced Smart Touch 3.0 user interface for advanced capturing

All three cameras include 720p HD Movie recording, the ST95 also supports H.264 codec, providing 2 - 4 times longer recording capabilities compared to conventional models with MPEG-4 OR MJPEG. Capturing high quality video to share and enjoy with friends is a must-have function, and the latest ST range makes sure people can effortlessly capture and create through the HD shooting and HD playback movie functions. The ST95 also reaches new levels of interaction with the consumer, through newly developed Smart Touch 3.0 User Interface which works with a 3” wide multi-purpose LCD touch screen, so users can quickly access, manage and use key features like they would on a modern day Smart phone.

Smart Feature technology for intuitive and easy to use capturing

To ensure that the camera reaches the high-performing standards required by today’s passionate camera users, the ST range also boasts Smart Filter and Smart Album functions. The Smart Filter delivers a high-performing artistic edge to both still shots and videos, through the miniaturizing effect, compositional contrast, with a Vignetting filter and the Fish-eye setting to provide a cool, unique and stylized finish. For all those photos of friends, birthday parties and celebrations with loved ones, the Smart Album automatically organizes photos by type, date and even by face recognition, so you can always find your best friend amongst your favourite photos for added ease of use.

Notes to Editors:

ST95 / ST90 / ST65 Specifications

 Image Sensor16M 1/2.3”14M 1/2.3”14M 1/2.3”
 Lens 26mm Wide 5x Zoom Lens  26mm Wide 5x Zoom Lens  27mm Wide 5x Zoom Lens 
 Dimensions91.9 x 53.1 x 17mm91.8 x 53.8 x 16.5mm92.4 x 55.6 x 17mm
 Additional features 3” W TSP with
Smart Touch 3.0
Smart Auto 2.0
Smart Filter 2.0
HD Movie(H.264)
Built-in PC S/W
Smart Auto 2.0
Smart Button
Smart Filter 2.0
HD Movie
Built-in PC S/W
High Sensitivity 3200
Smart Auto
Smart Filter
Smart Album
HD Movie
 Price£129.99 - £179.99£129.99 - £179.99£129.99 - £179.99

About Samsung Electronics Co., Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit