ANAHEIM, CALIF. — General Imaging will use the 2010
PMA Show to unveil 10 GE-branded digital camera models across four series for
the 2010 line, and will introduce a new style-oriented GE point-and-shoot
camera series developed in collaboration with acclaimed fashion designer Jason
line, which will carry the sub-brand “Create by Jason Wu,” features a compact
point-and-shoot camera designed around simplicity of use and visual appeal.
It will be
offered in a choice of seven colors in a metal series, and three colors in a
version with a leather tactile wrap accent. The look of the cameras was
developed to make them appear to be accessories to a trendy outfit in addition
to a sophisticated imaging device, the company said.
collaboration, which will extend to other series in the near future, the
cameras are offered in an assortment of the hottest colors and shades in
fashion. Metal Collection tactile versions with smooth surround grips will be
available in yellow, gold, red, green, white, black and blue. Leather
Collection models substitute the smooth grips for leather body wraps in white,
gray and black.
chassis of all the Create cameras is aluminum.
designed coordinating wrist straps, leather carrying pouches, and an innovative
package design that can be reduced or expanded to include a pouch and wristband
accessory item for each SKU.
for fashion-centric retail accounts, the three Create SKUs will ship in a
sophisticated plain putty colored package, highlighting only the Create by
Jason Wu logo, along the lines of an expensive bottle of perfume.
Imaging will support the product with technical information through coordinated
Paul Meyhoefer, General Imaging product planning
and technical marketing VP, said the company hopes to break into
fashion-centric retail channels including department stores such as Nieman
which could highlight the camera’s in fashion accessories departments, in
addition to its traditional CE and photo specialty retail partners.
features, the Jason Wu cameras were designed for one-touch point-and-shoot
simplicity, eliminating many of the confusing buttons and icons found on other
cameras. Each model features a 3x optical zoom lens, 2.7-inch LCD screen and
12-megapixel resolution. Memory is internal only, with capacities of 4GB and
8GB, depending on the SKU. Separate photo and video shutter buttons simplify
use, while a built-in slide out USB connector eliminates the need to carry
cables. The camera is powered by an internal lithium-ion battery that can be
charged via the USB port or supplied plug-in adapter, and software is
built-into the camera for automatic playback and backup.
Y-1 version will carry a $179 suggested retail, and will feature 4GB of memory.
Y-2 SKU ($199) includes 4GB of internal memory, standard wrist strap and
leather case. The top-of-the-line Y-3 ($229) features 8GB of internal memory.
In the core
GE line, the company will offer models in the Smart, Active, Power and Power
Pro series, each featured to appeal to the needs of specific user audiences.
features are standard in all 2010 GE digital cameras including PanCapture
Panorama for seamless, wideangle shots; auto scene detection for sharp, vibrant
pictures in virtually any setting; blink, smile and face detection; image
stabilization; and in-camera red-eye removal.
series models target users looking for simple-to-use, yet advanced automatic
features and standard-definition video capture.
(shipping April at a $79.99 suggested retail) will feature 10.1-megapixel
resolution, 3x zoom, 2.4-inch LCD, and a choice of black, silver or red colors.
(shipping in July at a price to be announced) will step up to 12.4 megapixels.
recently introduced A1255 (April, $89.99) will feature 12.2 megapixels, 5x
optical zoom lens and a 2.7-inch LCD.
(April, $99.99) will step up to 14.1 megapixels.
(shipping now at $119) features 12.2 megapixels, 5x optical zoom lens and a
(April, $129) will step up to 14.1 megapixels and a 3-inch LCD.
Active series, which targets all-weather use, the firm will introduce the G5WP
(June, $179) with 12.2-megapixel resolution, 4x optical zoom and 2.7-inch LCD.
Power series, which targets customers looking for slightly more advanced
features, the firm will show two recently introduced models, starting with the
E1480W (April, $149), which will feature 14.1-megapixel resolution, an 8x
optical zoom, 3-inch LCD, optical image stabilization, video up to 720/30p resolution
and HDMI output.
(March, $179) steps up to include an 8x optical zoom lens starting at a 28mm
wide angle and a 3-inch touchscreen LCD.
In the GE
Power Pro series, the company will introduce a bridge camera between
point-and-shoot and digital-SLR cameras. The X5 (May, $149) features a
14.1-megapixel CCD sensor, 15x zoom starting at 27mm, ISO3200 sensitivity and
optical image stabilization.