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Press Release

FUJIFILM FinePix Cameras More than you imagined.

PHOTOKINA 2010, COLOGNE, GERMANY, September 21, 2010

— FUJIFILM Corporation is exhibiting the latest models in the FinePix digital camera lineup at Photokina 2010 under the umbrella slogan of “FUJIFILM FinePix. More than you imagined.”

Fujifilm booth at Photokina 2010 is divided into two areas: FinePix REAL 3D System Area and FinePix Digital Camera Area. FinePix Digital Camera Area consists of three zones: Long Zoom & Panorama Zone, Touch & Try Zone and FinePix Technology Zone.

The new lineup of FinePix is now stronger than ever with 3D solution, the combination of Fujinon long zoom technology and Super CCD EXR with Phase Detection technology to realize high speed Auto Focus. Motion Panorama is now expanded to 360 degrees, which means you can capture all the way around you by simply sweeping the camera and can capture the whole atmosphere. After enjoying shooting, you can easily organize the pictures and order Photobooks with the new Photobook Assist.
Fujifilm is to provide imaging solution from capturing to sharing, 2D to 3D, professional to simple point and shoot, and satisfy and amaze all customers around the world with their exciting photography life.

Overview of FUJIFILM FinePix Exhibition

FinePix REAL 3D System Area
In 2009, Fujifilm introduced the world’s first camera to capture 3D images, and offered a completely new approach to photography by FinePix REAL 3D W1. And in 2010, the 3D world has now expanded, and we are now able to enhance the 3D imaging world as a total solution — Capturing, Viewing, Sharing — to the next stage. In the FinePix REAL 3D System Area, visitors can view impressive 3D images actually shot with our new “FinePix REAL 3D W3” on large 3D TVs, touch and try “FinePix REAL 3D W3” by themselves, and experience 3D printing from “3D PRINTER DPR-1”.

FinePix Digital Camera Area
FinePix Area consists of three zones: Long Zoom & Panorama Zone, Touch & Try Zone and FinePix Technology Zone.

Long Zoom & Panorama Zone Fujifilm is now reinforced its products to realize super long zoom without compromising body size or image quality. At the Long Zoom & Panorama Zone, visitors can touch and try the award-winning FinePix HS10 with 30× zoom, and our brand new FinePix F300EXR with 15× zoom. Not only the huge zoom range, but also Fujifilm’s powerful Image Stabilization System can be experienced as a combination with the long zoom photography. In addition, visitors can try Fujifilm’s new and unique Motion Panorama 360. Simply sweep the camera up or down, right or left, and the camera will create a stunning panoramic picture automatically.

Touch & Try Zone The lineup of FinePix digital cameras on display at Photokina 2010 includes the FinePix HS10, winner of EISA Awards in 2010; the sleek 15× zoom model, FinePix F300EXR; the elegant model with intuitive touch screen, FinePix Z800EXR; and the tough model with water / shock / dust proof, FinePix XP10 and others.

FinePix Technology Zone As a new and unique technology, Fujifilm has announced the world’s first Phase Detection pixel built in image sensor which realizes a high speed Auto Focus; 2-3 times faster compared to conventional digital cameras. FinePix F300EXR and FinePix Z800EXR are equipped with this image sensor (Super CCD EXR), and can be experienced at the FinePix Technology Zone. In addition, Fujifilm will exhibit here the new Intelligent Image Stabilization, and the beautiful Photography Gallery all shot with FinePix F300EXR or FinePix Z800EXR, to let visitors experience once again the extreme quality of Super CCD EXR.

Products on Display

FinePix REAL 3D W3 NEW
Following on from the success of the FinePix REAL 3D W1 introduced in August 2009 as the world’s first 3D digital camera, FinePix REAL 3D W3 is now added to the FinePix lineup in smaller, lighter body, in superb HD and fully compatible with ALL 3D TVs. FinePix REAL 3D W3 is the perfect link-purchase for consumers wanting to generate 3D content and capture special memories in 3D and later play them back on their huge 3D TV screen in all their glory. You can enjoy viewing your pictures and movies on the camera’s generous 3.5” LCD monitor in 3D without putting on any special 3D glasses, and see what you have shot with your family and friends.

DPR-1 achieves high-quality and natural 3D print captured with a 3D digital camera. With Fujifilm’s “Image IntelligenceTM” technology, the system employs a printing method that uses thermal sublimation to transfer images directly onto lenticular sheets to create a natural 3D effect. In addition, as the body size of DPR-1 is reduced and is easy to set up, it is ideal for on-location 3D photography service. We are to provide customers the solution to not only shoot, but also to share 3D with friends and family through our 3D printing system.

FinePix F300EXR NEW
The FinePix F300EXR is equipped with the world’s first “Phase Detection pixel built-in CCD”, which realize Auto Focus speed of 0.158 sec., as fast as human eyes blink. In addition, FinePix F300EXR is equipped with Fujinon 15× optical zoom lens offering an incredible 24mm – 360mm focal length. With the new double structured lens, 2 lens elements neatly fold away from the path of the retracting lens, and realized a remarkably compact body size. FinePix F300EXR will satisfy discerning photographers who are looking for a camera with a high zoom range, yet compact and pocketable, with no compromises on picture quality nor being irritated by slow auto focus or blur.

FinePix Z800EXR NEW
The FinePix Z800EXR is also equipped with the world’s first “Phase Detection pixel built-in CCD”, which realize Auto Focus speed of 0.158 sec., as fast as human eyes blink. The large and intuitive 3.5” LCD realizes Dual Direction GUI and Dual Image Display which lets users travel through FinePix Z800EXR’s functions is smooth and easy; Dual Direction GUI detects the orientation of the camera and automatically switches the direction of the menu button accordingly, while Dual Image Display splits the screen in various ways to view multiple images at once, so you can scroll through your images quickly and easily to locate the one you are looking for.

FinePix Z800EXR is also equipped with advanced features including a large and intuitive 3.5” LCD, internal Fujinon 5× zoom lens, 12 megapixel EXR and enhanced Intelligent Image Stabilization.

FinePix S2800HD NEW
The generous 18× Fujinon optical zoom lens covers from wide angle 28mm to telephoto 504mm, and is designed to match with its 14 megapixel CCD. 3.0” LCD and electronic view finder support the photographer’s operation. All these features are packed into a small lightweight body, and can be carried around in all situations.

FinePix Z80 NEW
Inspite of its sleek body, FinePix Z80 is equipped with impressive 14 megapixel CCD and a Fujinon 5× optical zoom. It also supports users after shooting with the YouTube/FACEBOOK easy web upload which automatically facility and a new Motion Panorama Mode.

FinePix JX280 NEW
The FinePix JX280 is a 14 megapixel camera offering a 5× optical zoom lens, which covers from 28mm wide angle to 140mm telephoto. New Motion Panorama mode, plus the ability to shoot and enjoy images and movies in HD are available as well. All of this neatly packed away into a slender metal body at an affordable price.

FinePix HS10
FinePix HS10 covers the zoom range from 24mm to 720mm, and despite the huge zoom count of 30×, the body size is compact and lightweight. It also offers a Triple Image Stabilization System, and ensures sharp and detailed images even when shooting at telephoto. FinePix HS10 has been awarded as the best long zoom digital camera of 2010 by EISA.

FinePix F80EXR
High resolution 12 megapixel Super CCD EXR sensor, 720p HD video capture, exciting new features and a larger high contrast LCD screen. Based on the same award-winning Super CCD EXR switchable sensor technology as its predecessor, the FinePix F80EXR delivers class-leading image quality in a wide variety of shooting conditions.

FinePix XP10
FinePix XP10 is designed to be dustproof, waterproof up to 3 meters, shockproof up to 1 meter and freezeproof to -10 degrees. It incorporates a 12 megapixel sensor, 2.7 inch LCD, 5× optical zoom lens and features 720p HD video recording.

FinePix JZ500
With a core specification of a generous 10× optical zoom, 28mm wide-angle lens, advanced CCD-shift image stabilization system, HD image and movie capture, and 14 megapixel sensor, the FinePix JZ500 offer an impressive feature set which will suit a wide range of consumers. Dog/Cat Detection which can detect cats or dogs faces or Face Recognition which can register your friends or families faces are available as well.

FinePix JX250
FinePix JX250 features a high-quality Fujinon 5× optical zoom with 28mm wide-angle lens and 14 megapixel sensor, plus Digital Image Stabilization to ensure image blurring is kept to a minimum. These are all packed into a high-grade brushed sleek metal body.

FinePix AX250
FinePix AX250 features a high-quality Fujinon 5× optical zoom with 28mm wide-angle lens and 14 megapixel sensor, plus Digital Image Stabilization to ensure image blurring is kept to a minimum. FinePix AX250 is powered by AA alkaline batteries.

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