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Nikon COOLPIX S3000 Product Photos
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Press Release

Digital Compact Camera Nikon COOLPIX S4000/S3000

February 3, 2010

Nikon's advanced shooting functions with more intuitive touch panel operations incorporated into a slim body
Stylish models available in colors with personality


Nikon Corporation is pleased to announce the release of the COOLPIX S4000 and S3000, S-series models that incorporate advanced functions in a stylish design.

The COOLPIX S4000 and S3000 are successors to the COOLPIX S230 and S220, cameras that set record sales worldwide with advanced operations and high performance in a slim, stylish design available in a variety of colors (the COOLPIX S4000 and COOLPIX S230 are equipped with a touch panel). The two new cameras offer improved shooting functions for greater convenience, and the slim body has a high-quality design available in a variety of colors to suit individual preferences and style. In addition to an effective pixel count of 12-million pixels and a wide-angle 4x optical zoom NIKKOR lens that begins at 27mm (35mm format equivalent), the cameras offer several new features including four functions that prevent or reduce blur, smart portrait mode with a skin softening function, and high-definition movie recording capability (the COOLPIX S4000 only).

The COOLPIX S4000 is equipped with a high-resolution 3-in., approximately 460k-dot touch panel TFT LCD monitor that offers intuitive operation. Monitor visibility has been increased for clear display of more details. The extremely practical operational controls have been inherited from its predecessor, and new touch panel functions including touch shutter and slider adjustment of white balance have been included. The new graphical user interface (GUI) makes for clearer display and improved operation. This comprehensive model offers all basic camera functions, as well as support for more advanced features such as HD movie recording, making it extremely practical. It is a stylish model that proposes a more quality camera lifestyle for those who are sensitive to the latest trends.


The slim COOLPIX S3000, with a depth of approximately 19 mm, incorporates all of Nikon's advanced shooting functions in a body size that can be easily carried in a small purse or pouch. The rounded form with which attention was paid to the smallest details has a high-quality look and feel. Available in eight colors, there is a model to suit every preference and lifestyle.

Nikon COOLPIX S4000/S3000 Shared Features

  • An effective pixel count of 12.0 million pixels. A slimmer body equipped with a wide-angle 4x optical zoom NIKKOR lens
    The cameras offer an effective pixel count of 12.0 million pixels. Both are equipped with an optimized image processing system based on EXPEED, Nikon's exclusive image processing concept that enables capture of beautiful, high-resolution images. The slim bodies are equipped with a wide-angle 4x optical zoom NIKKOR lens that exhibits superior rendering performance beginning at the maximum wide-angle position of 27mm (35mm format equivalent) for flexible and fun zoom photography.
  • Smart portrait mode for consistently beautiful portraits
    1. Skin softening:
    Linked to the face-priority function, the camera detects and smoothes skin tones
    2. Face-priority AF:
    This function enables not only beautiful portraits, but also makes capturing group photos faster and easier
    3. Smile timer:
    The camera recognizes a face and focuses on that face; when that face smiles, the shutter is automatically released
    4. Blink proof:
    The camera captures two sequential shots and saves the one in which the subject's eyes are open
    5. Blink warning:
    The camera displays a warning message when it detects that the subject may have blinked when the picture was taken
    6. In-Camera Red-Eye Fix:
    If the camera detects red-eye in the captured image, digital processing is automatically performed to reduce red-eye before the image is saved
  • Four features that effectively prevent or reduce blur caused by camera shake and subject movement
    1. Electronic vibration reduction (VR):
    Digital compensation applied with image processing to images in which the camera detects blur
    2. Support for high sensitivities:
    The camera supports sensitivities up to ISO 3200 for beautiful pictures taken at an image size of 4000 x 3000 pixels
    3. Motion detection:
    The camera detects camera shake and subject movement with shooting, and automatically compensates by increasing shutter speed and ISO sensitivity. Blur is reduced to a level equal to a roughly 2-step increase in shutter speed.
    4. Nikon's own BSS (best shot selector):
    The camera automatically shoots up to ten sequential frames and saves the one with the sharpest focus
  • Bodies with a functionally stylish design available in a wide variety of colors
    The attractive and stylish camera bodies are designed with a smooth, rounded form and glossy components. The larger operational buttons on the back of the camera and the rotating zoom control on the top of the camera are optimally positioned for simple operation. The COOLPIX S4000 is available in six colors and the COOLPIX S3000 in eight colors, allowing for selection of the color best suited to individual lifestyle.
  • Scene auto selector mode makes capturing beautiful images worry free
  • Subject tracking automatically tracks subjects to maintain focus
    This function automatically recognizes human faces and then initiates subject tracking to follow the movement of the recognized subject. When a face is not automatically recognized, the target for subject tracking can be manually specified. The camera will automatically track the specified subject as it moves to continuously keep it in focus. Should the specified subject temporarily leave the frame for less than three seconds, the camera will resume tracking it once it re-enters the frame.

Nikon COOLPIX S3000 Primary Features

1. An extremely portable, compact and slim 19-mm body with a wide-angle 4x optical zoom NIKKOR lens
The Nikon COOLPIX S3000 incorporates a wide-angle 4x optical zoom NIKKOR lens and exclusive Nikon technologies in an extremely compact and slim body with a depth of roughly 19 mm and weight of approximately 116 g. The camera easily fits in a small purse or pouch, making it the perfect full-time companion.


2. A variety of color options to suit individual style
The Nikon COOLPIX S3000 is available in eight vivid colors that express individual personalities. There is a color for every lifestyle and preference, regardless of age or gender.