Hong Kong, September 10, 2007 – Sony Corporation of Hong Kong Limited is further
expanding its Digital SLR camera range of products, particularly targeting the advanced
users with keen interest and flair for photography. Complementing the launch of the Digital SLR camera α7001 are three specialized Sony lenses, which are also compatible with the α100 Digital SLR camera.
The new lenses, DT18-250mm F3.5-6.3 (SAL18250) ultra high magnification zoom lens,
DT16-105mm F3.5-5.6 (SAL16105) high performance standard zoom lens and DT55-
200mm F4-5.6 (SAL55200) compact telephoto zoom lens, cater to varying photographic
needs of Sony α users. These lenses, the newly launched Sony α700 Digital SLR camera and
the existing range of lenses together offer a complete set of photographic equipment for
Sony’s target customers who are aspiring to achieve an advanced photo-shooting experience.
“The launch of the three new lenses affirms our commitment in Digital SLR camera
business,” said Mr. Koichi Tsunematsu, Division Managing Director, Hong Kong Marketing
Company, Sony Corporation of Hong Kong Limited. “The advanced users are looking to
better their picture quality and the new Sony α700 and the compatible lenses give them what they want now. We are committed to improving the shooting experience of this target group and will continue to develop excellent products to meet their budget and goal of achieving quality photographs, from shooting to viewing.”
The three new lenses further widen the existing range of Sony lenses, offering users 24 lenses to cater their various shooting needs.
The three new Sony lenses boast an array of distinctive features:
DT 16-105mm F3.5-5.6 (SAL16105) High Performance Standard Zoom Lens
This high performance lens is equipped with unique zoom range that spans from wide angle
16mm to mid-telephoto 105mm. The lens comes with a compact, lightweight design even
with 6.6x magnification. It makes it easy to compose large-scale landscape shots with the
super wide angle. To meet the needs of the advanced users, it has a high quality optical
design with an ED (Extra-low Dispersion) Glass element that reduces chromatic aberration
especially in telephoto range. The two aspherical elements reduce various aberrations and
flaring. Other features include: internal focus for fast AF, flower-shaped bayonet hood and circular aperture for beautiful background defocusing.
DT 18-250mm F3.5-6.3 (SAL18250) Ultra High Magnification Zoom Lens
It is designed for all kinds of users – from beginners to advanced users. The lens comes with a compact and lightweight design with an ultra wide zoom range from wide angle 18mm to telephoto 250mm. It has high close-up capability with the highest maximum magnification, 0.29x, in its class of lenses. It also comes with improved features including: faster AF speed, metal lens mounted and zoom lock function.
DT 55-200mm F4-5.6 (SAL55200) Compact Telephoto Zoom Lens
This compact and affordable telephoto zoom lens is designed for avid advanced users with
3.6x telephoto from 55mm to 200mm. It is portable and easy to handle with high close-up
capability of 0.29x for maximum magnification.
For customer enquiries, please contact Sony 24-hour customer service hotline at (852) 2345- 2966.
About Hong Kong Marketing Company
Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong
Limited, provides sales, marketing and after sales services for Sony’s consumer electronics
products as well as broadcast and professional products in Hong Kong and Macau. For more
information on Sony’s products and services, please visit its web site on www.sony.com.hk.