I really don't collect bra ads - this just happened to be in a section that I saved because of an article about the Beatles arriving in Miami two days before and them going out on Bernard Castro's yacht for a cruise in Biscayne Bay - the article is at: http://www.pbase.com/donboyd/image/92752158

Back to bras: I scanned this because color newspaper ads were fairly uncommon in 1964 and because there is only one Jordan Marsh address listed at the bottom (1501 Biscayne Boulevard), which indicates that their stores at 163rd Street Shopping Center and Dadeland Mall had not opened yet.

The text at the bottom of the ad states:

Shy Violet

HOLLYWOOD VASSARETTE SHOWS YOU THE FLATTERING WAY TO DRESS FROM THE SKIN OUT

Shy Violet, in full bloom for spring, the season for artful figuring 'neath your fashions, JM unfurls the new undertone with figure flattering girdles and bras and misty nylon lace trimmed lingerie. From our collection left to right: Lycra spandex power net pantie girdle with alencon lace front panel 7.95. Long leg pantie 8.95 Sizes S, M, L. Push-up lace bra with wide set straps, A, B, 32-36 5.95 Plunge front lace bandeau, A, 32-36, B, C, 32-38 3.95 Full slip, 32-38, short, average lengths 8.95 Petti pants 3.00 Half slip 5.95 Also pantie brief 2.00

CORSETRY and LINGERIE, second floor, miami and fort lauderdale

1501 BISCAYNE BOULEVARD PARK FREE! SHOP JM MONDAY 10 'TIL 9:30