Bindi Irwin in Macy's Thanksgiving parade

Bindi appears in her first Macy's Thanksgiving parade
Watched by 50 million US television viewers
Gallery: Bindi and balloons in Macy's parade
BINDI Irwin has made her first appearance on a float in the Macy's Thanksgiving Day Parade - three years after her Crocodile Hunter father wowed New Yorkers at the same event.
Steve Irwin was popular with the Manhattan crowd when he appeared on a float in 2004 and Bindi will follow him down Broadway today.
In previous years The Wiggles have taken part in the over-the-top celebration, watched by more than 50 million US television viewers.
Bindi, 9, will feature on the Animal Planet float along with the Crocmen and her mother Terri in the 81st parade.
Macy's spokesman Orlando Veras said the float was "full of very large animals".
"It's called Animal Wonders and it features huge, giant animals, a whale, a large elephant, a parrot. It's really about the world of animals.
"This is Bindi's first time in the parade. She is very popular. She is the star of her own show on Animal Planet and we always try to bring the best of Animal Planet in terms of their talent to the parade," Mr Veras said.
In August Bindi cracked America's $US40 billion-a-year children's clothing market when she launched her Bindi Wear International fashion line in Las Vegas.
Bindi has said her mission is to carry on her father's environmental message after his death last year.
Bindi and Terri appeared on the high-rating Today show yesterday.
"I'm just being me," Bindi told Al Roker.
"And it's really nice to get that wildlife conservation message out."
Terri said Bindi wasn't like a normal child star.
"It's not a career she was brought to but one she was born into," Terri said.
"It's nice, because this has been our gig all of our lives.
"Steve and I decided to take our kids with us on the road for all of our filming trips and so it's been just a natural progression for Bindi.
"She's a lucky kid because she's got one gig - there's no auditions, there's no Hollywood pressure."
Terri confirmed that she and Bindi have been asked to take Bindi's Jungle Girl show to the big screen.
"That's the rumour," Terri Irwin told Roker.
"We pass everything on to our producer and tell him, 'Whatever comes along, be very appreciative and say, no'."