Peter Charles Leitch came from a working-class background in Wellington, New Zealand's capital. Hampered by dyslexia, in those days a rarely-diagnosed condition, Pete's schooldays were anything but glowing. His learning disability channeled him into the practical occupation of butchery. Moving to Auckland, he eventually risked everything and opened his own shop. Long hours and hard work, together with a knack for interacting with people and a knowledge of when to buy and sell meat gradually created a regular clientele. Building on his personality, he developed a style which could not be imitated. From that one shop he parlayed his business into a franchise operation which now has branches throughout New Zealand. Along the way his love of sport and his devotion to charity earned him the Queen's Service Medal, which he jokingly refers to as "Queen's Sausage Maker." If Her Majesty ever tasted his sausages, there is no doubt he would be accorded the Royal Warrant.
This photograph was taken in his Rosella Road branch, where he started The Mad Butcher empire.